“Just a few years ago, the internet was very different,” explains Kissmetrics. A passive audience was content to simply listen to company claims, and customer grievances rarely made it past the dinner table.
But in today’s digital media climate, your customers have an online megaphone to air their complaints or their compliments. From a tweet about the service in their apartment building to a Yelp review about your community pool, your residents are sharing their opinions online.
In order to continue the success of your community, it’s critical to actively maintain your digital identity. Here are our top 10 tips for managing your online reputation.
About Erica Campbell Byrum
Erica Campbell Byrum, assistant vice president of social media for ForRent.com®, is a real estate marketing expert with more than twelve years of experience, co-author of Youtility for Real Estate, a recipient of the 2014 PR News Social Media MVP Award, a recipient of the 2015 Sarah Malone Award, as well as, President’s Club winner for 2016.
Byrum is a well-regarded speaker at both national and state apartment associations. Byrum is responsible for developing and managing the corporate social media road map and has pioneered ForRent’s strategic social media path through the launch of Social Concierge, a complete social media management, reputation management, and resident retention offering.