Ford, Starbucks, Xerox, and Apple experienced phenomenal turnarounds because communication was used to inspire their company to believe in the impossible. The research from this book proves that communication should never be an afterthought when planning and implementing change.
You will learn:
Why communication is so vital during a change
The importance of communicating the WHY
Why multiple channels of communication is so important during a transformational change.
How your path of change determine your communication channels.
How to analyze your stakeholders and why you need to tailor, and segment your communication.
How to use communication to eradicate resistance.
Why the organizational and leadership culture must change to support an organization’s communication efforts during the change.
How to eradicate grapevine type communication during the change, and the importance of formal channels of communication.
How to communicate with influence and a bonus chapter
If you want to grow as a leader, you must get comfortable with failure
Experts Feedback
“As leaders, communication is not a foremost thought in our heads. We assume that if we are being respectful and fair to our employees, that it is adequate. One of the most vital tools to obtaining employees’ buy in, commitment and strong support is providing them with a sense of belonging via communication. Keeping them informed as they are key stakeholders within any given organization. Gifford Thomas effectively conveys this message within his book. Communicate, Communicate and Communicate. A very thought provoking, simple and easy to read book that really brings home the point of a very basic and vital tool that is often taken for granted and overlooked by leaders.
Rodessia Richins, Workforce Consultant, Doctoral Student.
“Gifford really does communicate the importance of communication for change management in this well-structured and articulate book. The subject matter is conveyed in a very engaging manner with a good balance of theory, case study examples, opinion and practical advice. Those of you familiar with change management frameworks will find this book enhances your understanding; those new to the area will find the book a useful guide.”
Mike Green, Director ~ Transitional Space, Executive Fellow ~ Henley Business School, Co-Author Making Sense of Change Management.
My first discussion on Change Management was delivered in 1994 to a Community Bank. The message was right on target, unfortunately the process I proposed failed miserably since the audience “hunkered down” to protect their status quo versus enthusiastically embracing the real possibilities outlined in the vision and plan offered. The failure was not theirs; it was mine. I failed in my communication not in the planning. Gifford understands the process and priorities. Read this book – it will reduce your risk of failure and enhance the possibilities for your success. Lead on!
Mike Manes, Founder, Square One Consulting.
"The book Communicating Change is a very insightful and dynamic piece of work. It speaks to the academics as well as the business professional or any reader that wants to be educated on the principles of change management.”
Abede Mack, Adjunct Lecturer and Doctoral Student. Currently researching entrepreneurship in education.
As the leader, you are required to understand the crucial role communication plays during the change process because it will determine if your change fails or succeeds. When you read this book, you will become an inspirational leader, who can develop and implement a successful communication plan for any type of change in any industry or sector.
Thanks to all the loyal Leadership First subscribers for all the encouragement and inspiration during this journey.